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Sun Princess enhances onboard shopping experiences

Sun Princess, Princess Cruises’ spectacular first Sphere Class ship, will offer an elevated, world-class shopping experience as guests sail to the most exciting parts of the Mediterranean and the Caribbean. 

With more than 5,800 square feet of retail space spanning two decks, guests can explore a selection of more than 200 premium brands. From fine jewelry and premium timepieces to fashion and leisure wear, beauty and wellness, and accessories, all fused with an evolving blend of lifestyle and experiential activations.

Sun Princess will also introduce more than 25 first-at-sea brands, including Chanel No. 1, Beyond Yoga and Varley, sustainable fashion from Neu Nomad, and Italian elegance with Pinko handbags. In addition, the first Princess-branded merchandise boutique – Waves – debuts on board, offering an exclusive limited Princess Inaugural collection that celebrates the iconic new ship as well as new lines featuring the Princess Seawitch.

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“This expansive retail environment, created in partnership with Harding+, marks a new level of excellence for Princess retail,” said Sabine Muhlberger, vice president of onboard revenue experience at Princess Cruises. “Our guests are going to love this new and unique shopping experience that will enhance the already spectacular cruise experience aboard Sun Princess.”

The retail design aboard Sun Princess removes traditional boundaries, creating open and spacious areas for extended discovery. Interactive retail and pop-up locations will also add an engaging and exciting retail experience. 

Deck 8 features The Premium Watch Lounge, featuring the first-at-sea Breitling Lounge concept and the latest TAG Heuer boutique design, as well as The Fine Timepieces Boutique, which features a selection of signature timepieces for both men and women from Longines, Rado, Tissot, Hamilton, in addition to pre-owned Rolex watches.

Within The Beauty & Wellness Boutique on Deck 8 guests will find the world’s top cosmetic and skincare brands, such as Chanel, Dior, Lancôme, Estee Lauder, Clinique, and a curated range of sustainable and organic skincare brands including Comfort Zone, Neom Organics, This Works, Rituals and unisex clean skincare by REN Skincare.

The innovative shipboard world-class shopping experience also includes:

  • Professional-grade skincare education, products, and services from Chanel, Dermalogica and Prai Beauty
  • Three new fine jewelry brands, including the award-winning London-based jewelry designer Shaun Leane and Parisian-based jewelry designer Yvonne Leon, as well as a diverse selection of gender-neutral precious metals and materials from John Hardy and costume jewelry featuring the latest retail store concept design from Swarovski
  • Fine Spirits offers onboard experiences like Johnnie Walker Blue Xordinaireas a travel retail exclusive 

Engaging pop-ups with interactive brand displays, include designer eyewear activations from brands like Tom Ford, Prada, Oakley, and Maui Jim, pre-loved luxury leather and accessories from Chanel, Louis Vuitton and Gucci, and Pandora Jewelry.

Inaugural 2024 Sun Princess cruises to the Mediterranean, Europe and the Caribbean are on sale now. More ship information can be found at Princess Cruises.

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