Virtuoso, a network of luxury travel advisers, surveyed their agents to determine top destinations for luxury travel.
There are no surprises on the list, but luxury travellers’ travel preferences and perceptions have evolved.
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Luxury travel is about creating unique and unforgettable experiences during a vacation.
After months of lockdown, Gen Z and Millennials intend to holiday close to home this year. For those seeking luxury, it’s about high-quality experiences with loved ones, even if it means travelling far.
Luxury travellers now prefer slow travel and extended vacations that combine work and leisure. Many people travel with their laptops to work remotely.
By choosing to travel more slowly, individuals can immerse themselves more deeply in local cultures and engage in more experiences that allow them to explore and truly appreciate their destination. They seek unconventional vacation experiences beyond typical resorts.
We are now seeing a significant demand for wellness travel and immersive retreats. Travellers are ensuring that their vacation plans include time for well-being and that they care for themselves.
Virtuoso, a global network of luxury travel advisors, surveyed its clients and found that five European countries are the top destinations for luxury travel. These countries are Italy, Greece, France, England, and Spain.
Paris was ranked the top luxury travel city, followed by Rome, Barcelona, Florence, and London.
Italy took the top spot with families, followed by Hawaii, Costa Rica, France, and the United States.
As for honeymoon destinations, Italy was first, followed by Greece, Bali, French Polynesia, and Maldives.
Luxury travellers’ book during the shoulder season to avoid crowds and seek exclusivity and privacy.
In the coming weeks, I will share more luxury travel news on the less-known destinations.
