To further highlight its exclusivity, Porsche Turbo is enhancing its appearance with an updated crest that features a new Turbonite colour instead of the traditional gold. 

This metallic grey tone was developed specifically for the Turbo and will be used on select exterior and interior components to give the Turbo models an even more distinctive look. 

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Porsche Turbo Turbonite

Porsche plans to introduce this differentiated branding across all their model series, starting with the new Panamera generation set to debut on November 24, 2023. 

Michael Mauer, Vice President Style Porsche, explains that the Porsche Turbo has become synonymous with high-performance top models since the first turbocharged 911 was introduced in 1974. 

Porsche aims to make the Turbo even more visible and distinctive, setting it apart from other versions like the GTS. The new Turbo aesthetic is designed to be consistent across all model series, with an elegant, high-quality, and unique appearance that sets the Turbo apart as a brand of its own.

An elegant metallizing effect

Porsche has introduced a new metallic tone called Turbonite, which is exclusively reserved for the Turbo models. 

The paint has been carefully composed by the Porsche Colour & Trim experts, with gold elements creating an elegant, metallizing effect and the top layer in a contrasting satin finish. 

The Porsche Turbo models will feature the Turbonite finish on the lettering on the rear, the Daylight Opening (DLO), as well as the borders of the side windows. Depending on the model series, further details such as the inlays in the front aprons, the spokes, or the aero blades in the light alloy wheels could feature Turbonite paintwork. 

The exclusive crest of the Porsche Turbo models will now feature Turbonite as the dominant colour and will be present on the front, light alloy wheels, and steering wheel of all top high-performance models. 

Additionally, selected components in the interior, such as the trim strips and the belt straps, as well as several controls, including the mode switch and the air conditioning control panel, will come in Turbonite. The exact scope of Turbonite on these components depends on the model series.

Turbonite is also being used as a contrasting colour for the yarn on the seats, the door panel trims, the instrument panels, and floor mats in combination with a black interior.

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Above photo: Porsche Panamera E-Hybird

Following successful exhibitions in Toronto, Montreal, and Vancouver for the Voyage tour, the next stop is the Pride tour in Vancouver from Wednesday, August 2 – Monday, August 7, 2023. There will be signature floral mannequins and Porsche installations at 3 different locations across the city (Bentall Centre, Yaletown, and Morton Park (one-day pop-up). At Bentall Centre, they will feature a 2024 Cayenne and in Yaletown, a 2023 Taycan 4S Cross Turismo. The one-day pop-up at Morton Park will take place on Friday, August 4 and will feature a 2023 Panamera E-Hybrid. All of these vehicles will be specially designed with floral arrangements inspired by the Pride festivities and the 75 Years of Porsche brand anniversary. 

Porsche Cars Canada wanted to take this celebration a step further and created the Porsche Corral. A fun and engaging event for PCA-CWR club members to drive their 911s (in honour of the 60 Years of 911 anniversary) to the different Porsche installations around Vancouver before getting together in Yaletown to display their vehicles in the Pride colours. 

The Porsche Corral in Yaletown runs from 8:30 AM – 12:00 PM on Saturday, August 5 beginning at Sunset Beach Park. Everyone is welcome to join in the celebration. 

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