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Like a blank canvas, Cloud Dancer symbolizes our yearning for a fresh start. Letting go of old, limiting thought patterns creates space for new ideas to grow. Cloud Dancer’s calming effect soothes the mind, encouraging real relaxation and focus. When the mind is at ease, it can gently drift, allowing creativity to blossom and paving the way for exciting innovations.

One of this spring’s fashion trends is colour blocking. Usually, we associate spring fashion with soft florals and soothing pastels.

On the Paris runways, Loewe, Dior and Fendi were awash in rainbow-bright yellows, reds and greens, with some colour mixing for drama. But I have always found a woman in white attractive for breaking up any colour spectrum, regardless of the season. 

Since the industrial revolution, white serves as a conscious statement of luxury, whether worn as a classic button-down, T-shirt, or jeans, or in activewear and suiting.

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They demand privacy and discretion, so they have access to private luxury designer lounges and by-invitation-only events offering a premium shopping experience. The ultra-wealthy seek out exclusive items unavailable to the general public, spending millions annually on their preferred high-end brands and retailers.

Although the super-rich shopper only makes up 2% of total customers, they drive about 40% of luxury retail sales. 

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Tourists purchasing luxury goods represent a significant portion of the industry’s luxury sales, often taking advantage of favourable conversion rates and tax exemptions. 

As global travel is expected to surpass pre-pandemic levels in 2024, luxury boutiques such as Louis Vuitton, Dior, Gucci, and Omega located in the Fairmont Vancouver Hotel will continue to attract destination-focused shoppers.

After the pandemic, discretionary spending has significantly increased. Especially on luxury goods and travel, as more people choose to enjoy life rather than die rich.

Jewelry

The super-rich are now buying more jewelry as it is very personalized. They invest in jewelry for a sense of permanence and long-term value. Unlike soft goods, jewelry holds its value over time and is a lasting investment.

Tiffany has been making once-in-a-lifetime acquisitions in the rarest of stones to appeal to ultra-rich buyers. Last year, CEO Anthony Ledru announced that Tiffany’s high jewelry business had grown by 300% since being acquired by LVMH in 2021.

Private Super-Rich shopping

During the COVID-19 pandemic, several high-end brands in Canada and the USA began offering private shopping experiences to their customers. This trend is now gaining popularity across the globe, especially in Asia.

Luxury brands offer private shopping suites for wealthy clients to enjoy exclusive shopping and dining.

Engaging with customers in this way can lead to increased spending and foster one-on-one relationships with customers, encouraging them to return.

Ultra-rich are time-poor

The wealthy have plenty of money to buy luxury goods, but the real challenge is to get time with them.

Today, anyone can book luxury vacations and Michelin-starred dining experiences online. So, luxury brands and retailers offer unique experiences even their money cannot buy to build personal relationships.

Dolce & Gabbana recently held a private fashion event for its top clients in their connecting villas high above Portofino, Italy. As their clients’ yachts were moored in the bay below, the week-long Couture fashion show was open to less than 100 invites. 

You will not find any images online of their audience as they were required to surrender their phones and cameras, guaranteeing total privacy. For the wealthy, a simple lunch is not enough.

Emotional experiences

When selling luxury, creating emotional experiences that establish a positive relationship with clients is important. Super-rich shopping events are exclusive and take place in unique locations.

Today, luxury retail emphasizes emotional connection, offering exclusive in-store experiences that many can only dream of.

It’s no wonder why so many people dream of indulging in this world of luxury.

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If you have visited any luxury hotels or resorts, you’ve surely noticed that wealthy women never carry large handbags. Take a close look at the handbag collections of Dior, Chanel or Hermes and you’ll note that many of their bags are small and unobtrusive. The ultra-rich rarely need to carry anything themselves.

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Unlike many consumers, with fashion, the ultra-rich shy away from designer logos and conspicuous consumption. It’s like attending the Pebble Beach Concours automobile show at which the spectators wear all the car logos while the owners’ dress is understated and logo-free. If you owned a million-dollar classic Rolls-Royce, would you wear a Rolls-Royce logo jacket? Probably not as you’d have nothing to prove.

For many super-rich individuals, quality is more important than any given fashion trend. By investing in high-quality, understated clothing, they can ensure that their wardrobe lasts longer and looks good for years to come. Further, super-rich people often have a high public profile and may want to avoid drawing unnecessary attention to themselves. Showing restraint in their clothing choices can help them blend in with the crowd and avoid being recognized or photographed.

While flashy clothing can be a way of displaying wealth, many wealthy individuals prefer a more subtle approach. By wearing expensive, well-made, and unassuming clothing, they can still demonstrate their wealth and status to those who are in the know, while avoiding the negative attention that can come with ostentatious displays.

In some cultures, displaying wealth openly can be seen as distasteful or inappropriate. By dressing in a more understated manner, wealthy individuals can avoid giving the impression that they are flaunting their wealth or acting in a socially inappropriate way.

Quiet luxury fashions

Fashion is a powerful communication tool that even the ultra-rich use to communicate messages about themselves. For the very rich, style is all about luxurious fabrics, classic silhouettes, good fit and tasteful color palettes. Think Max Mara, Dries van Noten, Brunello Cucinelli, and Loro Piana. Think great lines, perfect tailoring, and exceptional craftsmanship. And the next time you are invited to a party hosted by a billionaire, leave the designer sweats at home, ditch the giant logo belt bag, and reach for something classic, gorgeous, and well made. You’ll blend right in!

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With its rebel history and its distinctly Parisian je ne sais quoi, it’s no surprise that the beret is making a comeback, appearing in the runway collections of Yves Saint Laurent, Isabel Marant, and Dior. Current incarnations of this stylish staple include brightly colored versions in textured wools and others in black leather studded with colored stones. Models with their hair up wore the look best though leaving hair long and loose is a stylish option too.

This age-old icon of French fashion originated in the Pyrenees about 400 years ago. Berets were first worn by rural peasants and then by soldiers in the 18^th and 19^th centuries before becoming a worldwide symbol of French chic.

Propelling the humble beret to its current luxury status is Laulhére, France’s oldest and last remaining beret manufacturer which just opened a boutique on Paris rue du Faubourg Saint-Honore near the shops of luxury designers such as Hermes and YSL.

Laulhére began manufacturing berets 170 years ago and still uses the same century-old machinery to knit the luscious merino wool used for the hats which it then steams, forms and colors. This process takes nearly two days to complete but, despite the labour intensive technique, Laulhére now sells over 200,000 berets a year with a prices ranging from US$75 for a basic model to nearly US$1200 for a leather hat decorated with stones and crystals. Their main clientele are now international tourists looking to take home a piece of archetypal French luxury.

Back in the mid 80’s, there were over 20 beret manufacturers in the Pyrénées region but by they were all driven out of business by Chinese and Indian factories producing lower cost products. The workers at Laulhére  are passionate about preserving this French tradition and proudly offer their clientele quality Made in France berets.

During your next trip to Paris, pay a visit Laulhére to acquire one of their beautiful berets. Not only will you look totally chic and absolutely au courant, you will also be helping keep the production of a quintessentially French fashion icon rooted in home soil.”

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