Last weekend, I witnessed a remarkable historical moment at Eco Fashion Week Australia (EFWA). On opening night, they aimed to set a world record for the longest sustainable fashion runway show, stretching an inspiring 3.6 km along the picturesque Busselton Jetty in Australia.
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Above Photo: Funk N Soul 97
This world-record EFWA opening runway show celebrated creativity and sustainability, showcasing the innovative work of over 50 talented fashion designers from Busselton and around the globe. The fashions ranged from upcycled textiles and garments to handmade accessories made from local materials.
The event, which attracts fashion designers from around the globe, focuses on creativity, innovation, sustainability, and education. Designers from Australia, Canada, Columbia, the Czech Republic, Indonesia, Italy, Spain, the UK, and the USA were represented on the runway.
The spirit of the community came alive as diverse groups collaborated to create stunning fashion designs for EFWA’s world-record runway show. With participation from the St. John of God Foundation, Ellenbrook Youth Centre, Edith Cowan University, Regis, Country Women’s Association, and Cape Care, this event showcased creativity and the power of collective inspiration.
The venue was simply breathtaking. The Busselton Jetty is the longest wooden pier in the Southern Hemisphere, surrounded by the turquoise waters of the Indian Ocean and white sand beaches. Busselton is a small town about 220 km southwest of Perth and is a growing tourist destination in Western Australia.
All eyes were focused on a group of inspiring fashion models from the Busselton and Perth region, adorned in stunning sustainable clothing, who gracefully began their runway walk from the shoreline.
Their journey along the entire length of the jetty to an underwater observatory at the end of the pier included a magnificent return trip under the sunset light. It was a beautiful spectacle that lasted about one hour that captivated the audience. It showcased not only stylish fashion but also a commitment to sustainability.
You can watch for more news from EFWA in the weeks ahead.
Love the photos of this ECO Fashion historical first! What do you think is the most important benefit for climate/environment if ECO practices are embraced.