Lacoste brings sports-luxe to French Olympic team
Elegance and performance
Olympics fashion series: Part 2
The French believe that the Olympic games are about elegance and performance, so who better to than the Lacoste brand for Sochi 2014 and Rio 2016, replacing sportswear giant Adidas of Germany as the official outfitter for the French Olympic team.
“Inspired by the brand’s codes and sports values, the official apparel for Sochi 2014 embodies French chic and elegance,” explained Lacoste as reported by luxuo.
Founded in 1933 by Rene Lacoste, he was an Olympic bronze medalist and seven-time grand slam winner who believed, “without style, playing and winning are not enough.” He revolutionizing the sportswear industry with his lightweight and breathable pique shirts.
Sports-luxe for the Sochi Winter Olympics
Lacoste brings a touch of sports-luxe with this new agreement, watch for the Lacoste crocodile logo on French Olympic athletes which symbolizes strength, the desire to give it your all and never letting go.
For spring summer I have seen several fashion designers introduce sports-luxe apparel, so this luxury style particular for men will continue well beyond the Sochi Olympic games. I’ll bring you more details on this look in the weeks ahead.
The French national team uniforms are in navy, grey red and white and includes two ceremonial, two official and four village outfits. All were design and manufactured in France and are available at selected Lacoste boutiques during the Olympics games.